把顾问经验做成可复用的 AI 工具
Stoorylabs turns brand, ESG, proposal and award methodology into tools, so teams can deliver faster. We are building AI-assisted tools for audits, matching and write-ups, with early access for selected teams.
Stoorylabs is a division of Stoorylogy: same group, same company, different audience. Stoorylogy is the brand story consultancy for organisations. Stoorylabs is the AI tools and product side, for teams who want that method built into tools.
Stoorylabs combines strategic consulting with practical technology: building tools that solve real problems while helping businesses communicate what makes them matter.
Every tool starts with a real workflow pain point. No feature bloat, no unnecessary complexity: just practical solutions that work the way you actually work.
All six modules are in development. Each one is being designed around three jobs: audit what you already have, match it to the right option, and draft the write-up.
An AI-assisted audit of your existing story assets, such as your company profile, website, decks and past write-ups, then a first draft of your brand story for you to refine.
An AI-assisted audit of the ESG information you already have, then a draft ESG report write-up for your team and advisers to review.
Match a client brief to the right story angle and package, then draft the proposal in your brand voice.
Match your business to suitable award categories, then draft the submission.
Match incoming enquiries and leads to the right follow-up, so nothing slips through.
Audit the content you already publish, then draft posts that stay true to your story.
Nothing here is a live product yet. Request early access and Jodie will reach out as each module opens.
Illustrative mockups only, filled with made-up demo data. This is not a live product and there is no login.
Storynism is the approach to brand storytelling behind Stoorylogy: strategic thinking, narrative craft and an authentic voice. Every Stoorylabs module follows the same four principles.
Every story begins with a clear strategic objective.
Real stories resonate more than manufactured narratives.
Simple, precise language beats jargon every time.
Good storytelling drives tangible business outcomes.
Stoorylabs grows out of Stoorylogy's day-to-day consulting across brand, ESG and award work in Malaysia.
Live platforms designed and shipped by Jodie Tan under Stoorylabs, not sample demos. These are custom builds, separate from the six modules.
Demo dataTask planning platform. Chinese-first dashboard for to-dos, reminders, notes, calendars and progress, created and designed under Stoorylabs.
In-house tool · ask about it on a strategy call
Fitness academy portal. 100-day academy with coached classes, self-train logs, schedules, check-ins and nutrition desk, created and designed under Stoorylabs.
Open my.abfitnessacademy.com (opens in a new tab)Founder and Chief Brand Curator, Stoorylogy · Storynism
Jodie Tan is the founder of Stoorylogy by JTY Brand Story Ecosystem PLT. Her background spans legal practice, corporate governance and strategic communications, and her work blends strategic operations, brand storytelling, project curation and ecosystem architecture.
A grounding in law and governance gives her a clear view of compliance, risk and stakeholder management, and of why even the best strategy falls flat if it cannot be communicated well.
Through Stoorylabs, she brings the same Storynism method into practical tools, so more teams can tell their story with clarity, authenticity and impact.
STOORYLOGY is the parent brand. Every layer below it extends the parent; none of them replaces it. Stoorylabs is Stoorylogy's AI tools division.
Stoorylabs is a division of Stoorylogy: same group and company, different audience. Stoorylogy is the brand story consultancy. Stoorylabs is the AI tools and product side, building AI-assisted tools for audits, matching and write-ups.
Jodie Tan, founder of Stoorylogy. Stoorylabs and Stoorylogy both belong to JTY Brand Story Ecosystem PLT.
Not yet. All six modules are in development. Request early access on WhatsApp and Jodie will reach out as each one opens.
Chat on WhatsApp, send an email, or book a strategy call. Tools are set up with you directly; there is no self-serve sign-up.
Based in Malaysia, serving regional clients.
Typically within 24 to 48 hours during business days. For urgent enquiries, please say so in your message.
Chat on WhatsApp, email Jodie, or book a strategy call to talk about which Stoorylabs module fits your team, and join the early access list.